Rosalía's unstoppable success with 'Motomami World Tour'
The tour of her new album has catapulted her to the top of the music scene.
Motomami World Tour' is undoubtedly the tour of the year. Rosalía's new project is enjoying unstoppable success on an international level. The event began on 6 July in Almería and, after touring the whole of Spain, has made the leap to Latin America. Although Mexico was the first country to count on the presence of the artist, Rosalía will perform in different parts of the continent until the end of 2022.
The Catalan artist's staging has surpassed the limits of live vocals. Motomami has become a true phenomenon on and off stage. In her concerts, Rosalía offers a whole experience that appeals to the five senses of the spectator. The play of cameras and the combination of musical genres are some of the factors that have consecrated the artist.
During the show, the singer sits down and puts on make-up, records herself and the audience with her mobile phone, covers songs by artists far removed from the musical canon, such as Daddy Yankee, Yung Beef or La Factoría, and uses image and lighting effects to reinforce the dance part and make it grandiose.
After Rosalía, power and naturalness are the stars of the tour. The young woman exudes strength in each of her movements, she doesn't stop dancing throughout the show, she gets down on the floor and wipes her sweat in front of the audience, talks to the technicians, drinks water live and interacts with the spectators. He accompanies his attitude on stage with minimalism and simplicity. No big sets or filters on the screen, Rosalía takes over the stage using the most absolute spontaneity.
She only needs her presence to sell out every concert. The 'Motomami' tour was highly criticised for not having a band, but seeing her live makes sense. The Catalan artist only needs a giant white screen as a canvas - on which images are projected, lyrics appear or her own face appears live - with her eight dancers. She takes out her guitar to perform 'Dolerme' and her piano in 'Hentai'. The rest of the show is based on her incredible voice and the professionalism of her choreography. And, in this way, she manages to captivate the audience for 90 minutes.
In addition to the thousands of spectators who have attended Rosalía's concerts, the event has also served as a meeting point for VIP attendees. In her time in Spain, the singer has managed to bring together media personalities of all kinds, such as Marta Ortega, Iván Ferreiro, Pedro Almodóvar and Belén Esteban.
But, beyond the traditional formulas that link the artist with her audience, this 'motomami' opts for other channels to promote the originality and strength of her music. Her presence on social networks, especially on Tik tok, has made a large number of people identify with the concept of 'Motomami', becoming an attitude that has as its motto the empowerment and autonomy of women.
Rosalía has shaken up the international scene and has managed to become a legend since her beginnings. With her first album, 'Los Ángeles', she began to carve a niche for herself on the music scene. However, it was the novel and unknown melodies of her second album, 'El mal querer', that allowed her to achieve international success. Now, the impeccable staging of her new album and her experimentation with sounds from all musical genres, especially flamenco, have given her enough prestige to become the most followed - and viralised - artist on the current scene.