Christmas in Andalusia wouldn’t be the same without the sound of a zambomba echoing through whitewashed alleys, without the clapping keeping time under a starry sky, without the voices that rise from deep within to celebrate the birth of the Christ Child. Within this world so deeply rooted in tradition, one show has emerged as a nationwide sensation: “Así Canta Jerez por Navidad.”
What began in 2019 as a local artistic gathering is now one of the most successful flamenco productions on the Spanish stage. With over 80,000 tickets sold during its latest tour, performances in iconic venues like the Palau de la Música Catalana and major Madrid theatres, and a top-tier lineup of artists, this show has masterfully captured the essence of Jerez’s Christmas spirit and brought it to audiences far and wide.
The soul of a flamenco Christmas: the zambomba of Jerez
The term “zambomba” refers not only to a percussion instrument but also to a deeply rooted festive tradition in Jerez de la Frontera. These are gatherings that originated in the courtyards and plazas of neighborhoods like Santiago or San Miguel, where families and neighbors come together to sing flamenco-style Christmas carols.
This festive format fuses Andalusian heritage, Catholic devotion, and flamenco expressiveness. Over time, the zambomba has evolved into a hallmark of Andalusian Christmas celebrations and is officially recognized as part of Andalusia’s Intangible Cultural Heritage.
Jerez is the epicenter of this tradition, known for its authenticity and musical richness. “Así Canta Jerez por Navidad” honors this spirit while transforming it into an engaging theatrical experience.
A phenomenon is born: the origins of “Así Canta Jerez por Navidad”
The concept began in 2019, when producer and guitarist Luis de Periquín brought together a group of Jerez artists to record a performance that preserved the soul of the traditional zambomba while elevating it with professional stage direction and musical excellence.
The idea was both simple and powerful: bring the essence of a Jerez patio celebration to the stage, without losing its sincerity and communal magic. The result was an immediate success. The first recording, available now on ALL FLAMENCO, marked the beginning of a cultural phenomenon that continues to grow.
With a balance of intimacy and showmanship, ancestral roots and contemporary flair, “Así Canta Jerez por Navidad” found its audience and its mission: to move, celebrate, and honor Jerez’s identity through art.
From Jerez to the Palau: a national tour with over 80,000 tickets sold
The show has grown beyond its local roots. In 2023 and 2024, “Así Canta Jerez por Navidad” toured Spain’s top venues, including the Palau de la Música Catalana, Teatro Circo Price, Teatro EDP Gran Vía, and Cartuja Center in Seville — many of which sold out.
Audiences across the country have embraced this celebration of roots and rhythm. With over 80,000 tickets sold in two seasons, the production has become a Christmas favorite for flamenco fans and new audiences alike.
What makes this zambomba unique
There are many zambomba celebrations, but none quite like this. Its success lies in:
- Staying true to tradition, avoiding gimmicks or over-commercialization.
- High artistic quality, with top-tier musicians and singers.
- Smart musical direction, respecting flamenco codes while keeping it fresh.
- Emotional staging, connecting with audiences of all ages.
Each performance feels like a shared celebration, a joyful mass where emotion and artistry go hand in hand.
International appeal and projection
Although rooted in Jerez, the show has universal appeal. The zambomba, when presented with care, can move audiences from Tokyo to New York. The talent of the artists and the high production value support its global reach.
Platforms like ALL FLAMENCO play a crucial role in this expansion. By offering original-language performances with international access, they bring the magic of flamenco Christmas to viewers in Japan, the United States, Latin America, France, and beyond.
Cultural and emotional impact
Beyond the music, “Así Canta Jerez por Navidad” resonates because it touches something deep: childhood memories, spiritual connection, community warmth. Many attendees report being moved to tears. Others return year after year. Younger viewers discover that flamenco can be festive, joyful, and deeply moving.
The show is also a cultural act of resistance. In a world of homogenized holiday experiences, it offers a Christmas with soul, identity, and heritage – a truly “jondo” Christmas.
Así Canta Jerez en Navidad now on ALL FLAMENCO
Starting today, you can watch Así Canta Jerez por Navidad. The Beginnings (2019) exclusively on ALL FLAMENCO. This powerful audiovisual recording, directed by Luis de Periquín, brings together a cast of outstanding singers and musicians in a heartfelt tribute to Jerez’s Christmas tradition.
It’s part of ALL FLAMENCO’s special holiday programming, which includes concerts, documentaries, and themed selections perfect for celebrating flamenco-style this season.
What is a flamenco zambomba?
A flamenco zambomba is a traditional Andalusian Christmas gathering that fuses flamenco rhythms with festive carols. Although the term comes from the percussion instrument used to keep time, it represents a much broader celebration of community, song, and joy. Originating in Jerez, these events often take place in homes, patios, or neighborhoods, and feature flamenco singing, clapping, guitars, and songs blending the sacred and the popular. “Así Canta Jerez por Navidad” elevates this folk tradition to a professional stage while preserving its raw emotion and authenticity.
Where can I watch “Así Canta Jerez por Navidad”?
You can watch Así Canta Jerez por Navidad. The Beginnings (2019) exclusively on ALL FLAMENCO, the leading flamenco video platform. This content is available starting today as part of the channel’s Christmas special programming. ALL FLAMENCO can be accessed from Spain and internationally through mobile apps, Smart TVs, and the web. Subscribe at allflamenco.net or find the app on your favorite device.
ALL FLAMENCO proudly premieres Así Canta Jerez por Navidad. The Beginnings (2019), the origin story of what is now considered the most beloved flamenco Christmas celebration in Spain. Directed by Luis de Periquín and featuring Jesús Méndez, Felipa del Moreno, Lela Soto, and Diego del Morao.
👉 Now available to stream on ALL FLAMENCO as part of our festive holiday programming.